Sales vs Marketing vs Advertising vs Customer Development for Startups

There are a lot of terminologies floating around which can get confusing for startups. One of the areas where it is even more so is the part where startups need »

Why startups need to build a great story

Ideas are plenty. And they are all about changing the world. But ideas alone do not make a good story or at least the story which investors want to hear »

How much should we listen to our customers ?

This article is based on a discussion by practioners of lean startup principles and I think it clarifies a very useful point i.e. how much should we listen to »